Keyword Tips

Google Adsense, SEO, SERP, CPC... WTF?

The following is the original intro we composed for keyWorthy to help give our beginner users an idea about what the value of a keyword is in VERY general terms:

"There are webmasters making money hand over fist from having well-optimized web sites with 'good' keywords. The clever ones aren't even making their money off of product sales or traditional online banner advertising. How are they making money off of their so-called 'good' keywords then?

Many of them are raking in the dough through Google Adsense text ads -- as well as other cost per click (CPC) text ad networks. Certain keywords generate extremely high organic traffic through the inherent popularity of the keyword or keyphrase itself. The traffic is actualized through proper search engine optimization (SEO) and high Google PageRank that hopefully result in high search engine results page (SERP) rankings. Other keywords have extremely high CPCs due to the advertisers having large margins on conversions brought to them through these text ads. Some keywords have both high traffic and high CPCs.

keyWorthy is here to help you search thoroughly, search easily, and search quickly through many of the free resources on the web to make choosing the best keyword or keyphrase for your web site less of a headache."