Direct advertising with Google Adsense
Looks like advertisers will soon have an option to advertise directly on your sites. According to Google: "Your content is valuable. And starting within the next two weeks, advertisers will be able to bid for placement on your site right from your web pages. With Onsite Advertiser Sign-up, a new feature of AdSense, your AdSense ad units will display an 'Advertise on this site' link that takes interested advertisers to a page which you can tailor for your business."
As an Adsense partner, there will be an option to opt out of this program. Here's some more info on Onsite Advertiser Sign-up.
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