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Move over Howard Stern, here comes Google!

Google just dropped about $1.2 billion to acquire dMarc, a company that allows streamlined radio ad purchasing through an online system. So don't be surprised to see AdSense for Content and AdSense for Search joined by AdSense for radio in the near future. But I suppose AdWords is the more accurate statement along those lines.

So, while Howard Stern has been grabbing 99% of the news headlines about radio, Google's grabbed a considerable share of the press with this recent move. Here's a smattering of the hub-bub:

• Execs React To Google's Radio Ad Play, Try To Pick Up Signal
• Google Dials Up Radio, Accelerates Move Into Traditional Media Buying
• Radio Google
• Google Goes Radio Ga Ga
• 'RealMoney' Radio Recap: Shrug Off the Selloff
• Google's excellent radio ad venture
• US Internet titan Google buys radio advertising firm
• US: Google extends reach to radio ads with $2b buy
• Google Agrees to Buy Radio Ad Company
• Google Brings Radio Advertising to AdWords Advertisers with dMarc Broadcasting Acquisition

Just for ho ho's, check out our Google and Google Radio pages.