Keyword Tips

How to stalk Bigdaddy's rampage across the Internet

Google's Bigdaddy update is wreaking Godzilla-like havok on a lot of people's sites. Webmasters are seeing large numbers of pages (particularly newer ones from the last three months) getting de-indexed. They're also seeing many of their theoretically valid pages "going supplemental" -- marked as supplemental in the SERPs -- which potentially indicates that the new Bigdaddy datacenters no longer view these pages as important. Many are fearing that these pages will also be delisted. Another scary thing people have noticed, is that some dead links are somehow making it to the top of the SERPs over live and completely legitimate pages.

We love Google like McAdams loves Gosling, but weird stuff like the above is definitely worrisome. Nevermind that keyWorthy's lost a whole pile of pages on the Bigdaddy datacenters; we're more concerned about Google providing less then useful results for searches.

To keep an eye on things, you may want to check out Tony Hill's Bigdaddy tool. (We've noticed that as of this posting, we're seeing non-Bigdaddy results on 216.239.57.104 and inconsistent Bigdaddy results on 64.233.187.99.)