Keyword Tips

Saturday Night Live (SNL) keyword analysis

Y'know, we've heard a lot of people complaining about how bad SNL has gotten. But we recall a time when people thought the Will Ferrell and Cheri Oteri days were mediocre. And let's face it, in retrospect, those days weren't that bad.

That said, let's not sell the current Saturday Night Live crew too short. Maya Rudolph's Donatella Versace rules and Tina Fey is still a geek goddess of humor despite being paired with Amy Poehler instead of keyWorthy favorite Jimmy Fallon for Weekend Update

Let's look at this in terms of the SNL-related keywords shall we? Cast members' names, regardless of era or popularity, aren't really worth much as CPC keyword ads. You'll find a pretty sad range of CPCs from $0.05 to $0.75 on average, not to mention relatively low search volume and click expectancy. There are two former SNL cast members whose names who not only garner decent CPCs (in the $2.00-3.00 range) but also get decent search volume: Billy Crystal and Chevy Chase. As far as related terms go, SNL, Saturday Night Live, and Chronicles of Narnia are the high search volume terms, the last being a stretch as a "related term" due to the Will Parnell and Andy Samberg "Lazy Sunday" rap parody. The shocking revelation of this analysis is that "more cowbell" (a reference to the skit with Christopher Walken as a producer working on Blue Oyster Cult's "Don't Fear the Reaper") is actually worth $1.00 to $2.00 a click in the top positions!

Enjoy tonight's show with host Matt Dillon and musical guest Arctic Monkeys!