Keyword Tips

Denise Richards, Heather Locklear, Charlie Sheen, and Richie Sambora keyword trends and analysis

Well, after yesterday's post about Brad Pitt, Angelina Jolie, Jennifer Aniston, and Vince Vaughn, we got to wondering how the whole Heather Locklear, Richie Sambora, Denise Richards, and Charlie Sheen (click link to left to see Google Trends chart) thing stacked up against it. In case you're unfamilar with this love quadrangle, there's all kinds of divorce going on including one allegedly partially fueled by Denise Richards recommending to friend Heather Locklear that she divorce Richie Sambora since her own split with Charlie Sheen went so well. The rumor that's surfacing is that somewhere along the line, Richards fell in love with Sambora and had that as an ulterior motive to encourage the divorce.

In any event, the very first obvious thing in looking at the Google Trend data is that Denise Richards is by far the most popular of the search terms. Heather Locklear is the distant second with Charlie Sheen hot on her tail... err, in terms of search volume, that is. Richie Sambora is the sad Vince-Vaughn-flatline of this group.

However, there were some very different results from the news search side of things. Charlie Sheen was by far the lead in this catgory. But, if you stop and think about Charlie's history, this really shouldn't be too much of a shock. On the flip side, Richie doesn't even show up as a blip; assumedly Bon Jovi is getting all the press.

Also of interest is that Scandinavians (based off of search by language rankings) are apparently all about American actresses; mostly Denise Richards, but also Heather Locklear in this case.

In terms of keyword value, this group (and its related terms) totally blows away yesterday's group. Well, sort of. Denise Richards tops out at around $0.91/click while Heather Locklear, Richie Sambora, and Charlie Sheen all struggle at about $0.25/click or less.

Other dogs include related terms: Melrose Place, Starship Troopers, Wild Things, hookers, and Heidi Fleiss. One thing that might be depressing for Locklear, Sheen, and Sambora is that David Spade out prices all of them at up to $0.57/click. But, it could be said that Richie Sambora gets the last laugh as his related terms were worth the most with Cher topping out at $0.95/click and Bon Jovi around $1.15.

So, what's the take away this time? Maybe start a Richie Sambora-centric site with an enormous focus on Denise Richards, Cher, and Bon Jovi. And, uh... maybe find ways of downplaying Richie's name as a prominent keyword.