Keyword Tips

Pop culture phrases including the word "shot"

Hmm... while reading through a blog entry on the culture of "Han shot first", it got us thinking about what the value of random pop culture terms were. We decided to analyze three vaguely related terms: "Han shot first," "Who shot JR?," and "Shot through the heart" (references to the Star Wars moves, the Dallas television show, and the Bon Jovi song "You Give Love a Bad Name" respectively).

The results? All the "shot" phrases had intermittent spikes of traffic (and assumedly interest) amidst a whole lot of nothing. None of the terms is likely to result in more than one to three ad clicks per day regardless of however many search queries they might generate. This is not at all unexpected since all three phrases are extremely "dated" so to speak. From the revenue side, "Han shot first" is the most valuable maxxing out at $0.27 per click.

As far as advertisers go, eBay seems to be the only company random enough to consistently advertise on any of these terms. Our take? Optimizing for these phrases isn't worth it from the traffic or revenue standpoint. Surpise!