Keyword Tips

Denise Richards, Heather Locklear, Charlie Sheen, and Richie Sambora keyword trends and analysis

Well, after yesterday's post about Brad Pitt, Angelina Jolie, Jennifer Aniston, and Vince Vaughn, we got to wondering how the whole Heather Locklear, Richie Sambora, Denise Richards, and Charlie Sheen (click link to left to see Google Trends chart) thing stacked up against it. In case you're unfamilar with this love quadrangle, there's all kinds of divorce going on including one allegedly partially fueled by Denise Richards recommending to friend Heather Locklear that she divorce Richie Sambora since her own split with Charlie Sheen went so well. The rumor that's surfacing is that somewhere along the line, Richards fell in love with Sambora and had that as an ulterior motive to encourage the divorce.

In any event, the very first obvious thing in looking at the Google Trend data is that Denise Richards is by far the most popular of the search terms. Heather Locklear is the distant second with Charlie Sheen hot on her tail... err, in terms of search volume, that is. Richie Sambora is the sad Vince-Vaughn-flatline of this group.

However, there were some very different results from the news search side of things. Charlie Sheen was by far the lead in this catgory. But, if you stop and think about Charlie's history, this really shouldn't be too much of a shock. On the flip side, Richie doesn't even show up as a blip; assumedly Bon Jovi is getting all the press.

Also of interest is that Scandinavians (based off of search by language rankings) are apparently all about American actresses; mostly Denise Richards, but also Heather Locklear in this case.

In terms of keyword value, this group (and its related terms) totally blows away yesterday's group. Well, sort of. Denise Richards tops out at around $0.91/click while Heather Locklear, Richie Sambora, and Charlie Sheen all struggle at about $0.25/click or less.

Other dogs include related terms: Melrose Place, Starship Troopers, Wild Things, hookers, and Heidi Fleiss. One thing that might be depressing for Locklear, Sheen, and Sambora is that David Spade out prices all of them at up to $0.57/click. But, it could be said that Richie Sambora gets the last laugh as his related terms were worth the most with Cher topping out at $0.95/click and Bon Jovi around $1.15.

So, what's the take away this time? Maybe start a Richie Sambora-centric site with an enormous focus on Denise Richards, Cher, and Bon Jovi. And, uh... maybe find ways of downplaying Richie's name as a prominent keyword.

Brad Pitt, Angelina Jolie, Jennifer Aniston, and Vince Vaughn keyword trends and analysis

Google recently released a beta of their "Trends" tool which enables users to view comparitive keyword traffic/popularity based on the analysis of relative data compiled from a portion of Google's traffic over time. We decided to give Trends a test drive on something really important... something like a comparison of keywords involving Brad Pitt, Angelina Jolie, Jennifer Aniston, and Vince Vaughn.

Well, the first thing we noticed about the graphed results (check out the link above) is that comparitively, no one cares about Vince Vaughn. I think this is something we could've guessed, but it's at least marginally satisfying to see proof of our suspicions that Brad Pitt, Angelina Jolie, and Jennifer Aniston were wildly more popular. One other pattern that's kind of sad is how Jolie's and Pitt's lines seemingly inter-twine over the course of the last two years while Aniston's line only periodically and pathetically crosses over into that higher echlon of interest and importance. As a side note, it's somewhat shocking that people who speak Hungarian are the most prolific search engine stalkers of Brad Pitt while Turkish speakers are more insane over Angelina Jolie than speakers of any other language.

Two other crafty features involve seeing how new searches different from standard web searches for specific keywords and seeing chronologically how major news events may or may not coincide with significant spikes in traffic. That all said, it say nothing of the keyword CPC bid value.

Well, in addition to Brad Pitt, Angelina Jolie, Jennifer Aniston, and Vince Vaughn, we checked out keywords like dodge ball, dodgeball, Fight Club, Lara Croft, Tomb Raider, and Tomb Raider Legends and found that the whole lot of keywords really wasn't worth more than $0.64/click. The one exception among these terms was Friends which currently maxes out at $0.72/click. So, while the tabloid fodder of Brad Pitt breaking up with and divorcing Jennifer Aniston, Brad Pitt adopting children with Angelina Jolie, Angelina Jolie getting pregnant, and Jennifer Aniston and Vince Vaughn reportedly getting married are all interesting tidbits, they're basically worth very very little in the way of individual clicks. So, if you're trying to make this topic your e-cash cow, you'd better have a lot of traffic.

David Blaine Drowned Alive keyword analysis

Man, are we suckers for that creepy David Blaine street magician guy. Tonight, he attempted to hold his breath for nine minutes under water while escaping from handcuffs. Well, he fell just short of eight minutes and didn't manage to free himself. All the same, the feat was impressive as he attempted this stunt after spending something like 177 hours submerged underwater. And you've just gotta like the guy because he does some amazing @#$%.

In any event, we were wondering what the keywords related to this event were worth. Not shockingly, street magician, Navy SEALs, Lincoln Center, sharks, and free diving all receive relatively low traffic and CPC bids around $0.60 or less. Magic was by far the highest traffic getter of these terms and topped out at $1.04/click from the highest positions.

David Blaine and, surprisingly, drowned were both worth up to more than $1.10/click whereas Fiona Apple, Houdini, and prison were dogs at less than $0.30/click. (Okay, Fiona was kind of a stretch as a related term, but for some reason, everyone seems to remember her milling about one of Blaine's stunts.) Lastly Palm Casino was clearing up to $1.54/click and roulette up to $1.95/click at the time of this research.

What does this tell us? Gambling good, magic mediocre.