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Tuesday, July 18, 2006

Rock Star: Supernova keyword analysis

Storm Large of Rock Star: SupernovaWell, we're totally obsessed with CBS's Rock Star: Supernova. Seriously, how can you not like a show that's essentially a dirty rock n' roll version of American Idol for the sole purpose of finding Tommy Lee (formerly of Motley Crue), Gilby Clarke (formerly of Guns N Roses), and Jason Newsted (formerly of Metallica) a new lead singer for their new band, Supernova?

In any event, this week, contestant Storm Large indirectly suggested to Tommy Lee that he might be able to see "more" of her by looking on Google. That was enough to inspire us to analyze Rock Star-related keywords for this posting.

So, here are the contestants: Chris Pierson, Dana Andrews, Dilana Robichaux, Jenny Galt, Jill Gioia, Josh Logan, Lukas Rossi, Magni Asgeirsson, Matt Hoffer, Patrice Pike, Phil Ritchie, Ryan Star, Storm Large, Toby Rand, and Zayra Alvarez. As of today, basically none of the contestants gets more than one ad click a day from minimal traffic (with the exception of Ryan Star who gets up to two a day, but we suspect that's due to confusion with Ryan Starr, formerly of American Idol and The Surreal Life.) So the contestants are basically worthless at this point from a traffic perspective, though we suspect that Google had a spike on the the term "Storm Large" this evening. Speaking of which, "Storm Large" is theoretically worth the most at a max of $0.68 per click (for that one whole click a day).

Based off of this poor performance, we decided to add in some extra related terms to see what you could benefit from if you had a Rock Star: Supernova website. In addition to the TV show name, the band members' names, and their former bands, here are the extra keywords we looked at: Dave Navarro, Brooke Burke, Butch Walker, and INXS. Sadly, none of these terms are a bigger winner in terms of ad clicks. Only Metallica registered as high as 436-483 estimated ad clicks per day. (Though it should be noted that all three band names appear to get decent number of search queries.)

And, not to be overly obsessed but, Storm Large is STILL the most valuable term we examined. Sad but true. But given tonight's show and the comments made (and the picture associated with this post), your best bet for a Rock Star: Supernova website might be best focused on Storm Large, who already has a decent amount of press on her in the Portland and San Francisco areas.

posted by keyWorthy | 11:03 PM | 0 comments


Saturday, July 08, 2006

Pop culture phrases including the word "shot"

Hmm... while reading through a blog entry on the culture of "Han shot first", it got us thinking about what the value of random pop culture terms were. We decided to analyze three vaguely related terms: "Han shot first," "Who shot JR?," and "Shot through the heart" (references to the Star Wars moves, the Dallas television show, and the Bon Jovi song "You Give Love a Bad Name" respectively).

The results? All the "shot" phrases had intermittent spikes of traffic (and assumedly interest) amidst a whole lot of nothing. None of the terms is likely to result in more than one to three ad clicks per day regardless of however many search queries they might generate. This is not at all unexpected since all three phrases are extremely "dated" so to speak. From the revenue side, "Han shot first" is the most valuable maxxing out at $0.27 per click.

As far as advertisers go, eBay seems to be the only company random enough to consistently advertise on any of these terms. Our take? Optimizing for these phrases isn't worth it from the traffic or revenue standpoint. Surpise!

posted by keyWorthy | 7:12 PM | 0 comments


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